For the past few days, we've been up early and staying up late polishing off designs and working on the final details for a few new projects that we'll be launching really soon. From new shirts, to limited edition collabo tee's, we've been slammed with work and interestingly enough we were even contracted by a very well known advertising firm over in NYC. 

For this particular gig, the agency wanted us to create a viral marketing campaign that would reach the streets as well as the new genre of young money. The campaign was created as part of a private event being assembled to promote a new set of limited edition timepieces crafted by one of the industries oldest and most respected watch brands in the game - and NO we're not talking Jacob & Co. (LOL)

To make a long story short, we submitted our concepts and at the end of the day the deal was sealed effortlessly.  While many skeptics were positive that we'd never land the deal, little did they know that we have a real connection with the streets as well as an in-house designer that also happens to be a two-time Clio Award Winner. How's that for gangsta?

But in all honesty, the connection we have with the streets is real and something that's been built by our belief in loyalty and respect. We do good business, treat everyone with respect and promote a level playing  field that's void of immaturity, hating and jealousy. The bottom line is that we're grown ass men that are true to the streets - and not new to it - and we do business the right way.

We believe in giving back, but don't take our kindness for weakness because at the end of the day we will come snatch you up off the streets. Please believe.